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Mo­da and Mod­ern

Mo­da (Span­ish for “fash­ion”… to be fash­ion­able is, de mo­da) comes from the Latin mo­do mean­ing, “just now”: what is fash­ion­able or cool is, de­f­i­n­i­tion­al­ly, tem­po­ral, for just this one fleet­ing moment;tomorrow, it will no longer be cool, for to­mor­row is­n’t now!

From the same root is the Eng­lish Moder­ni­ty, de­f­i­n­i­tion­al­ly, is thus just what is hap­pen­ing right this very mo­ment.


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