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Moda and Modern

Moda (Spanish for “fashion”… to be fashionable is, de moda) comes from the Latin modo meaning, “just now”: what is fashionable or cool is, definitionally, temporal, for just this one fleeting moment;tomorrow, it will no longer be cool, for tomorrow isn’t now!

From the same root is the English Modernity, definitionally, is thus just what is happening right this very moment.

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